8/17/2023 0 Comments Start your own business website![]() When it comes to design, it’s always best to take a “less is more” approach. Readability (font size, color, and spacing).With that in mind, take a moment to consider if you’re following best practices in website design, with a focus on: In fact, according to a study by Kinesis Inc, 75% of customers will judge a business’s credibility based on their website’s design. “Visitors who find websites to be visually appealing associate that aesthetic quality with professionalism, usability, and trustworthiness,” says Michael Wagner, web designer at Markon Brands. At most, limit yourself to four or five top-level pages with supporting pages under those as needed. One rule of thumb is that it should take your visitor no more than three clicks to find out what they want to know. Much like good design, the best way to create a positive user experience is to keep everything as simple as possible. Whatever your customers want, place it up front on your homepage or create a separate page linked through a visually dominant call to action. Meanwhile, someone comparing contractors will want to know all about your typical projects, pricing, and timelines. For example, when viewing a restaurant's website, most visitors are looking for menus, location details, and how to make reservations. Understanding the reason that customers visit your website is crucial to building a useful navigation. Directs visitors to the most important pages.Is simple to use on mobile and desktop devices.The more difficult it is to navigate, the higher the chance that a visitor will leave out of frustration before finding the information they were looking for. Whenever someone visits your website, you want them to have a seamless and uncomplicated experience. Time on page (how long visitors spend on each page).Bounce rate (how quickly visitors leave a page). ![]() Top pages (the most visited pages on your website).Traffic sources (how your visitors find your website).To determine if your website is matching up with your customers’ needs, examine metrics like: Discover strengths and weaknessesįree tools like Google Analytics provide valuable data about how people currently find and use your website. Do they need to shop online, or are they there to perform research about your business and products? Take a look at competitors in your space and analyze their websites to help plan your own. Stepping into your customers’ shoes can help you determine what they’re expecting from your website. Visiting your website to make a purchase?.Finding your website online, then visiting your business?.Meeting you in person, then visiting your website?.This helps you drill down to the purpose of your site: the reason it exists in the first place. “Start by really identifying who your customers are and why they would use your site,” says Tish Gance, who helps small businesses improve their online presence. Follow these tips to improve your website.Give your site’s visitors a clear call to action. ![]() ![]()
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